An Introduction to SISU
The first question I get asked is, what does SISU stand for?
The reality is, is that SISU is not an acronym but a word. It's not an English word either. Why? Put simply, when you're starting a business, it seems to be that every single word in English appears to be taken. Anything that truly meant something to me was either costly to purchase or had a handful of businesses already setup in that name.
SISU is a beautiful Finnic word that has no counterpart in English. To me, it means strength in the face of adversity. It emboldens the process of not simply weathering a storm but in fact becoming stronger in spite of what you have been through.
When looking at similar words in English, I looked to find an equivalent, the closest I could get was resilience, which to me, is more about being hardy to whatever it is that you are going through. I was looking for a word that conjured an image for me of not simply putting up with or sitting with the battles, but in fact coming out the other side an evolved human being who can stand in front of the mirror.
This is what SISU encompasses and why we have chosen to build the brand off the back of this fantastic word.
The creation of SISU has been in the wake of my own journey. I have had many successes in life and it took me a long time to recognise them and be proud of them. My hope is that by creating SISU I will connect with likeminded individuals and that we will create a web of people that are so strong and open about their struggles that we rapidly expand and create an immense network of individuals elevating other individuals.
This is just the beginning but there is something big coming and I welcome you all to be a part of it.
Thank you.
Mike Lee